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	<title>Manor End Blog &#187; startup</title>
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		<title>What&#8217;s life like at a start-up?</title>
		<link>http://manorend.com/2010/06/whats-life-like-at-a-start-up/</link>
		<comments>http://manorend.com/2010/06/whats-life-like-at-a-start-up/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 10:11:29 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://manorend.com/?p=155</guid>
		<description><![CDATA[Pitching for management, not money]]></description>
			<content:encoded><![CDATA[<p>I have been asked to speak at an event called &#8216;pitching for management, not money&#8217; in London on 22nd June.</p>
<p>The event has been organised by <a href="http://www.angelnews.co.uk/">Angel News</a> with the aim of putting experienced professionals directly in touch with exciting growing businesses. I suppose that in many ways I am well qualified to tell people about the transition from the corporate world to that of a new business start-up. What it&#8217;s like and how it&#8217;s different.</p>
<p><a href="http://manorend.com/wp-content/uploads/2010/06/IMG_0789.jpg"><img class="alignleft size-medium wp-image-161" title="Jiva team" src="http://manorend.com/wp-content/uploads/2010/06/IMG_0789-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>Preparing for the event has set me thinking about the major differences. Here is how I see it:</p>
<p>1. <strong>Culture</strong>. Status and career development are important at a large corporate, in a relatively low risk environment. This counts for nothing at a start-up, and why should it. An effective culture at a start-up is critical, and it&#8217;s not about introducing processes like performance management as teams are small, it&#8217;s about getting clarity of purpose and energy.</p>
<p>2. <strong>Focus</strong>. The biggest difference, I think. Corporates are about executing the business model, engineering effective processes, management and administration. The focus is very different at a start-up, it&#8217;s about identifying unfulfilled market and customer needs, creative / innovative solutions, hypotheses testing, business model testing, customer development and agile development. Instead of traditional accounting, it&#8217;s business metrics and instead of a regular paycheck it&#8217;s about effective cashflow management and fund raising. Once you have nailed the business idea you can scale the business, it&#8217;s then that you move toward the effective management of processes that large corporates focus on.</p>
<p>The positives of life in a start-up include:</p>
<ul>
<li>You get to create something new and different</li>
<li>Every day is different &#8211; a totally different lifestyle</li>
<li>Learn new skills and meet new people</li>
<li>Opportunity to realise a capital gain</li>
<li>Develop a new outlook on life</li>
</ul>
<p>But it&#8217;s not for everyone, and life is very different for me these days. Probably the biggest factors are uncertainty / ambiguity and your attitude to risk. If this appeals, why not come along?</p>
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